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Jump over the gorge : overcoming cultural gap in doing business with China

Chung, Mona and Menzies, Jane 2008, Jump over the gorge : overcoming cultural gap in doing business with China, in ICPCM 2008 : Proceedings of the 1st International Congress on Pervasive Computing and Management, College of Business, University of Western Sydney, Sydney, N.S.W., pp. 1-12.

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Title Jump over the gorge : overcoming cultural gap in doing business with China
Author(s) Chung, Mona
Menzies, Jane
Conference name International Congress on Pervasive Computing and Management (1st : 2008 : New Dehli, India)
Conference location New Dehli, India
Conference dates 12-14 December 2008
Title of proceedings ICPCM 2008 : Proceedings of the 1st International Congress on Pervasive Computing and Management
Editor(s) Godara, Varuna
Publication date 2008
Conference series International Congress on Pervasive Computing and Management
Start page 1
End page 12
Publisher College of Business, University of Western Sydney
Place of publication Sydney, N.S.W.
Summary China has become a synonym for future business growth. It is the business nirvana of the 21st century (Chung 2004). As a major emerging market, China offers many companies great potential in their future growth. China's economic growth has been consistently double digits for the past two decades. China has become an economic power in the world. To Australia, China became its largest trading partner since 2007. While other parts of the world are experiencing economic down tum, e.g. the US and UK, Australia still enjoys its longest lasting economic growth. Much of the growth is largely built on this Chinese demand of minerals (Kirk 2004). Therefore research of Australian companies' internationalisation into China is timely and in high demand. 40 Australian companies' were investigated in a recent research conducted in July - December 2007. Among many findings through the research, one of the major issues was the impact of cultural differences on companies in their operations. The research discovered the gap of cultural differences between Australia and China is large which has caught many companies by surprise. Further the inability to deal with this large cultural gap as well as being properly prepared for the cultural issue they are about to encounter prior to entering into the Chinese market may cause serious issues on performance. It is through this research an important finding is presented that engaging culturally skilled consultants when dealing with Chinese market is an effective and cost efficient way of conducting businesses in China.
ISBN 9780980595604
0980595606
Language eng
Field of Research 150308 International Business
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018354

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