Public relations and the rhetoric of civil society Mackey, Steve 2007, Public relations and the rhetoric of civil society, in ANZCA 2007 : Communication, civics, industry, Australian and New Zealand Communication Association and La Trobe University, [Melbourne, Vic.], pp. 1-10. Attached Files Name Description MIMEType Size Downloads Title Public relations and the rhetoric of civil society Author(s) Mackey, Steve Conference name Australia and New Zealand Communication Association. Conference (2007 : Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 5-6 July 2007 Title of proceedings ANZCA 2007 : Communication, civics, industry Editor(s) Tebbutt, John Publication date 2007 Conference series Australia and New Zealand Communication Association Conference Start page 1 End page 10 Publisher Australian and New Zealand Communication Association and La Trobe University Place of publication [Melbourne, Vic.] Summary The intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma’s ideas probably beyond what was originally intended in order to suggest their logical conclusions for the practice of public relations. Surma argues that writing and reading of every type enables or otherwise facilitates or restricts imagination. Further, this shaping or inflection of the imagination leads to the shaping or the inflection of the type of ‘ethic’ which we are able to hold in our heads about the world which surrounds us. If this is the case then public relations writing, which has the very raison d’etre of influencing thought, must lend itself to important analysis in this regard. This paper presumes the reader has a basic understanding of Charles Saunders Peirce’s notion of semiotics. ISBN 9780646490663 Language eng Field of Research 200101 Communication Studies Socio Economic Objective 950299 Communication not elsewhere classified HERDC Research category E1 Full written paper - refereed HERDC collection year 2008 Persistent URL http://hdl.handle.net/10536/DRO/DU:30018372 Document type: Conference Paper Collections: Faculty of Arts and Education School of Communication and Creative Arts Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 14:07:52 EST Fri, 06 Nov 2009, 11:23:03 EST Mon, 14 Dec 2009, 09:01:53 EST Mon, 14 Dec 2009, 09:02:46 EST Wed, 05 May 2010, 09:59:52 EST Wed, 05 May 2010, 10:02:44 EST Fri, 16 Mar 2012, 17:17:21 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 509 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:07:52 EST

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