Public relations and the rhetoric of civil society
Mackey, Steve 2007, Public relations and the rhetoric of civil society, in ANZCA 2007 : Communication, civics, industry, Australian and New Zealand Communication Association and La Trobe University, [Melbourne, Vic.], pp. 1-10.
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Title
Public relations and the rhetoric of civil society
Australia and New Zealand Communication Association Conference
Start page
1
End page
10
Publisher
Australian and New Zealand Communication Association and La Trobe University
Place of publication
[Melbourne, Vic.]
Summary
The intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma’s ideas probably beyond what was originally intended in order to suggest their logical conclusions for the practice of public relations. Surma argues that writing and reading of every type enables or otherwise facilitates or restricts imagination. Further, this shaping or inflection of the imagination leads to the shaping or the inflection of the type of ‘ethic’ which we are able to hold in our heads about the world which surrounds us. If this is the case then public relations writing, which has the very raison d’etre of influencing thought, must lend itself to important analysis in this regard. This paper presumes the reader has a basic understanding of Charles Saunders Peirce’s notion of semiotics.
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