Public relations and the rhetoric of civil society

Mackey, Steve 2007, Public relations and the rhetoric of civil society, in ANZCA 2007 : Communication, civics, industry, Australian and New Zealand Communication Association and La Trobe University, [Melbourne, Vic.], pp. 1-10.

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Title Public relations and the rhetoric of civil society
Author(s) Mackey, Steve
Conference name Australia and New Zealand Communication Association. Conference (2007 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 5-6 July 2007
Title of proceedings ANZCA 2007 : Communication, civics, industry
Editor(s) Tebbutt, John
Publication date 2007
Conference series Australia and New Zealand Communication Association Conference
Start page 1
End page 10
Publisher Australian and New Zealand Communication Association and La Trobe University
Place of publication [Melbourne, Vic.]
Summary The intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma’s ideas probably beyond what was originally intended in order to suggest their logical conclusions for the practice of public relations. Surma argues that writing and reading of every type enables or otherwise facilitates or restricts imagination. Further, this shaping or inflection of the imagination leads to the shaping or the inflection of the type of ‘ethic’ which we are able to hold in our heads about the world which surrounds us. If this is the case then public relations writing, which has the very raison d’etre of influencing thought, must lend itself to important analysis in this regard. This paper presumes the reader has a basic understanding of Charles Saunders Peirce’s notion of semiotics.
ISBN 9780646490663
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2008
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Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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