Theoretical perspectives

Mackey, Steve 2004, Theoretical perspectives. In Johnston, Jane and Zawawi, Clara (ed), Public relations : theory and practice, Allen & Unwin, Crows Nest, N.S.W., pp.43-71.

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Title Theoretical perspectives
Author(s) Mackey, Steve
Title of book Public relations : theory and practice
Editor(s) Johnston, Jane
Zawawi, Clara
Publication date 2004
Chapter number 3
Total chapters 16
Start page 43
End page 71
Total pages 29
Publisher Allen & Unwin
Place of Publication Crows Nest, N.S.W.
ISBN 1865089222
Edition 2nd
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category B1.1 Book chapter
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