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Theoretical perspectives

Mackey, Steve 2004, Theoretical perspectives. In Johnston, Jane and Zawawi, Clara (ed), Public relations : theory and practice, Allen & Unwin, Crows Nest, N.S.W., pp.43-71.

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Title Theoretical perspectives
Author(s) Mackey, Steve
Title of book Public relations : theory and practice
Editor(s) Johnston, Jane
Zawawi, Clara
Publication date 2004
Chapter number 3
Total chapters 16
Start page 43
End page 71
Total pages 29
Publisher Allen & Unwin
Place of Publication Crows Nest, N.S.W.
ISBN 1865089222
9781865089225
Edition 2nd
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category B1.1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018395

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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