Understanding the older food consumer, present day behaviours and future expectations

Hunter, Wendy and Worsley, Anthony 2009, Understanding the older food consumer, present day behaviours and future expectations, Appetite, vol. 52, no. 1, pp. 147-154.

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Title Understanding the older food consumer, present day behaviours and future expectations
Author(s) Hunter, Wendy
Worsley, Anthony
Journal name Appetite
Volume number 52
Issue number 1
Start page 147
End page 154
Total pages 8
Publisher Academic Press
Place of publication London, England
Publication date 2009-02
ISSN 0195-6663
1095-8304
Keyword(s) consumers
food Baby boomers
survey
Australia
retirement
Summary The main aim of this study was to determine whether Baby boomers know how they would manage to maintain a healthy diet on lower incomes in retirement. A cross-sectional survey was conducted at two shopping centres in Melbourne, Australia with 352 respondents. Contingency table analyses (using chi-square tests) were used to examine differences in present and future cooking habits between gender, age and socio-economic groups as well as anticipated changes to food shopping if they had less money in the future. The findings suggest that the most common food preparation behaviours were making meals from scratch ingredients (80% of participants) or using a combination of fresh and convenience foods (55% of participants), with socio-economic and demographic factors significantly influencing specific behaviours. Nearly 50% responded that if they had reduced income they would make a change to their food shopping habits. The most common changes were to the types of food purchased and seeking out special offers or cheaper brands. The results suggest that when faced with a lower standard of living, people will make changes to their food consumption habits. The challenge facing health promotion practitioners, is to ensure that these changes are well informed, leading to healthy options.
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 920299 Health and Support Services not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2008, Elsevier Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018519

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Created: Mon, 07 Sep 2009, 13:28:08 EST by Deborah Wittahatchy

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