International Marketing

Cateora, Philip, Mort, G., D`Souza, C., Taghian, Mehdi, Weerawardena, J. and Graham, John 2008, International Marketing, McGraw-Hill, Macquarie Park, N. S. W..

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Title International Marketing
Author(s) Cateora, Philip
Mort, G.
D`Souza, C.
Taghian, MehdiORCID iD for Taghian, Mehdi
Weerawardena, J.
Graham, John
Publication date 2008
Total pages 726
Publisher McGraw-Hill
Place of Publication Macquarie Park, N. S. W.
ISBN 9780070144477
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A2 Authored - other
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