Openly accessible

Congratulations, you're pre-approved! : an analysis of credit limit upselling letters

Harrison, Paul and Massi, Marta 2008, Congratulations, you're pre-approved! : an analysis of credit limit upselling letters, Consumer Action Law Centre, Melbourne, Vic.

Attached Files
Name Description MIMEType Size Downloads
harrison-congratulationsyoure-2008.pdf Published version application/pdf 17.16MB 4

Title Congratulations, you're pre-approved! : an analysis of credit limit upselling letters
Alternative title Congratulations, you are pre-approved!
Author(s) Harrison, Paul
Massi, Marta
Publication date 2008-08
Total pages 52
Publisher Consumer Action Law Centre
Place of publication Melbourne, Vic
Keyword(s) consumer credit - Australia
Summary Consumer Action commissioned Dr Paul Harrison, Deakin Business School, Deakin University and Marta Massi, School of Marketing and Communication, Lumsa University (Rome), to study the psychological aspects of one form of credit marketing – unsolicited credit card limit-increase offers (UCCLIOs). The researchers studied 21 UCCLIO letters – 17 provided by consumers and four provided by banks – and applied theories developed from previous research in the fields of marketing, consumer behavior, behavioural economics and cognitive psychology, to describe likely ways in which UCCLIO’s influenced consumer behavior and decision making. The researchers make some recommendations from a behavioural perspective based on their findings, and Consumer Action proposes how these findings might be applied to consumer policy.
ISBN 0980478812
9780980478815
Language eng
Field of Research 160510 Public Policy
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category A6 Research report/technical paper
Copyright notice ©2008, Consumer Action Law Centre
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018710

Document type: Report
Collections: Deakin Graduate School of Business
Open Access Collection
Connect to link resolver
 
Link to Related Work
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 372 Abstract Views, 4 File Downloads  -  Detailed Statistics
Created: Fri, 11 Sep 2009, 10:04:42 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.