Wine Tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives, however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.
Field of Research
150604 Tourism Marketing
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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