Wine tourism and subsequent wine purchase behaviour

O'Mahony, B., Hall, J., Lockshin, L., Jago, L. and Brown, G. 2008, Wine tourism and subsequent wine purchase behaviour, CRC for Sustainable Tourism Pty Ltd, Gold Coast, Qld..

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Title Wine tourism and subsequent wine purchase behaviour
Author(s) O'Mahony, B.
Hall, J.
Lockshin, L.
Jago, L.
Brown, G.
Publication date 2008
Total pages 47
Publisher CRC for Sustainable Tourism Pty Ltd
Place of Publication Gold Coast, Qld.
Summary Wine Tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives, however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.
ISBN 1920965300
9781920965303
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A5 Minor research monograph
Copyright notice ©2008, CRC for Sustainable Tourism Pty Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018718

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