Moving to strategic planning

Rentschler, Ruth 2008, Moving to strategic planning, in Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Jossey-Bass, San Francisco, Ca., pp.75-82.

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Title Moving to strategic planning
Author(s) Rentschler, Ruth
Title of book Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Editor(s) Kotler, Neil G.
Kotler, Philip
Kotler, Wendy I.
Publication date 2008
Chapter number 3
Total chapters 14
Start page 75
End page 82
Total pages 8
Publisher Jossey-Bass
Place of Publication San Francisco, Ca.
ISBN 9780787996918
0787996912
Edition 2nd
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2008, Wiley
Persistent URL http://hdl.handle.net/10536/DRO/DU:30018836

Document type: Book Chapter
Collection: School of Management and Marketing
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