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The multidimensionality of fit from a cause-related marketing perspective

Bednall, David, Oppewal, Harmen and Ringer, Allison 2008, The multidimensionality of fit from a cause-related marketing perspective, in INFORMS 2008 : Abstracts of the 30th Annual Marketing Science Conference, University of British Columbia, Vancouver, B.C., pp. 83-83.

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Title The multidimensionality of fit from a cause-related marketing perspective
Author(s) Bednall, David
Oppewal, Harmen
Ringer, Allison
Conference name Institute for Operations Research and Management Sciences. Conference (30th : 2008 : Vancouver, B.C.)
Conference location Vancouver, BC
Conference dates 12-14 June 2008
Title of proceedings INFORMS 2008 : Abstracts of the 30th Annual Marketing Science Conference
Publication date 2008
Start page 83
End page 83
Total pages 126
Publisher University of British Columbia
Place of publication Vancouver, B.C.
Notes This abstract is located on the 121st page in the attached pdf.
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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3 Extract of paper
HERDC collection year 2008
Copyright notice ©2008, University of British Columbia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30019121

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.