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Interaction perspectives of individuals and destination marketing organizations in the tourism network of Australia

Kattiyapornpong, Uraiporn and Miller, Kenneth E. 2008, Interaction perspectives of individuals and destination marketing organizations in the tourism network of Australia, in IMP 2008 : Proceedings from the 24th IMP Conference, Uppsala University, Uppsala, Sweden.

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Title Interaction perspectives of individuals and destination marketing organizations in the tourism network of Australia
Author(s) Kattiyapornpong, Uraiporn
Miller, Kenneth E.
Conference name Industrial Marketing and Purchasing Conference (24th : 2008 : Uppsala, Sweden)
Conference location Uppsala, Sweden
Conference dates 4-6 Sep. 2008
Title of proceedings IMP 2008 : Proceedings from the 24th IMP Conference
Publication date 2008
Publisher Uppsala University
Place of publication Uppsala, Sweden
Summary This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in defining the network and its boundaries. Ford and Hakansson (2007) develop a structure of interactions between participants in a network. Time dimensions of the interactions are sequence, ordering and trajectory. Relativity dimensions are jointness, interdependence and heterogeneity. Interaction can be problem solving both incurring costs and producing benefits.
There are two stages of this research. The first stage obtained the perspectives from 35 organizations regarding the challenges facing tourism, key growth segments, brand and promotional strategies and customer insights and satisfaction levels. The second stage of this research uses follow up personal interviews and assesses the interaction patterns among network participants. The sequence, ordering and trajectory of the interactions are examined as are the jointness, interdependence and heterogeneity of the interactions. A network map is produced based on the frequency and importance of the communications and interactions. The research will also address key questions identified by Johnston, Peters and Gassenheimer (2006). Is the network characterized by tighter or looser coupling? How important is collaboration to the survival (or success) of each participant?
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E3 Extract of paper
Copyright notice ©2008, Industrial Marketing and Purchasing Group
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30019132

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.