An empirical analysis of the factors influencing churn rates amongst season ticket holders

McDonald, Heath 2010, An empirical analysis of the factors influencing churn rates amongst season ticket holders, Journal of sport management, vol. 24, no. 6, pp. 676-701.

Attached Files
Name Description MIMEType Size Downloads

Title An empirical analysis of the factors influencing churn rates amongst season ticket holders
Alternative title The factors influencing churn rates amongst season ticket holders : an empirical analysis
Author(s) McDonald, Heath
Journal name Journal of sport management
Volume number 24
Issue number 6
Start page 676
End page 701
Publisher Human Kinetics
Place of publication Champaign, Ill.
Publication date 2010-11
ISSN 0888-4773
1543-270X
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020142

Document type: Journal Article
Collection: Deakin Graduate School of Business
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 4 times in TR Web of Science
Google Scholar Search Google Scholar
Access Statistics: 380 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Wed, 30 Sep 2009, 13:24:51 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.