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A backward glance of who and what marketing scholars have been researching 1977-2002

West, Douglas, Ford, John B., Magnini, Vincent P., LaTour, Michael S. and Polonsky, Michael 2010, A backward glance of who and what marketing scholars have been researching 1977-2002, Review of marketing research, vol. 7, pp. 1-18.

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Title A backward glance of who and what marketing scholars have been researching 1977-2002
Author(s) West, Douglas
Ford, John B.
Magnini, Vincent P.
LaTour, Michael S.
Polonsky, Michael
Journal name Review of marketing research
Volume number 7
Start page 1
End page 18
Total pages 18
Publisher M. E. Sharpe
Place of publication New York, N.Y.
Publication date 2010
ISSN 1944-7035
1548-6435
Summary Despite the diversity of all those involved within the marketing discipline, all have a stake in maximizing the advancement of marketing knowledge. Without a specific analysis it is difficult to reflect on where a field has been or where it might be heading. The purpose of this chapter is to examine who and what marketing scholars have been researching over the period 1977–2002 using content analysis. This chapter provides longitudinal benchmarking of the ‘‘inputs’’ (authors and institutions) and ‘‘outputs’’ (articles) examining the marketing literature in the four major marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science.
Notes Reproduced with kind permission of the copyright owner.
Language eng
Field of Research 150505 - Marketing Research Methodology
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2010, by Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020153

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.