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A backward glance of who and what marketing scholars have been researching 1977-2002 West, Douglas, Ford, John B., Magnini, Vincent P., LaTour, Michael S. and Polonsky, Michael 2010, A backward glance of who and what marketing scholars have been researching 1977-2002, Review of marketing research, vol. 7, pp. 1-18. Attached Files Name Description MIMEType Size Downloads polonsky-abackwardglanceofwho-2008.pdf Author's post print application/pdf 119.35KB 255 Title A backward glance of who and what marketing scholars have been researching 1977-2002 Author(s) West, Douglas Ford, John B. Magnini, Vincent P. LaTour, Michael S. Polonsky, Michael Journal name Review of marketing research Volume number 7 Start page 1 End page 18 Total pages 18 Publisher M. E. Sharpe Place of publication New York, N.Y. Publication date 2010 ISSN 1944-7035 1548-6435 Summary Despite the diversity of all those involved within the marketing discipline, all have a stake in maximizing the advancement of marketing knowledge. Without a specific analysis it is difficult to reflect on where a field has been or where it might be heading. The purpose of this chapter is to examine who and what marketing scholars have been researching over the period 1977–2002 using content analysis. This chapter provides longitudinal benchmarking of the ‘‘inputs’’ (authors and institutions) and ‘‘outputs’’ (articles) examining the marketing literature in the four major marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science. Notes Reproduced with kind permission of the copyright owner. Language eng Field of Research 150505 - Marketing Research Methodology Socio Economic Objective 910403 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal HERDC collection year 2009 Copyright notice ©2010, by Emerald Group Publishing Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30020153 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 30 Sep 2009, 13:24:59 EST Thu, 01 Oct 2009, 15:56:00 EST Thu, 01 Oct 2009, 15:57:26 EST Tue, 06 Oct 2009, 10:57:43 EST Tue, 06 Oct 2009, 10:58:53 EST Tue, 06 Oct 2009, 15:06:20 EST Wed, 07 Oct 2009, 15:45:44 EST Wed, 11 Nov 2009, 11:44:59 EST Thu, 14 Jan 2010, 11:35:23 EST Mon, 19 Jul 2010, 10:03:43 EST Fri, 08 Oct 2010, 09:51:22 EST Fri, 10 Jun 2011, 14:39:37 EST Fri, 10 Jun 2011, 14:46:23 EST Fri, 10 Jun 2011, 14:47:43 EST Fri, 10 Jun 2011, 14:53:41 EST Wed, 15 Jun 2011, 10:13:06 EST Fri, 17 Feb 2012, 12:42:40 EST Tue, 12 Aug 2014, 14:43:50 EST Filtered Full Access Statistics: 640 Abstract Views, 262 File Downloads  -  Detailed Statistics Created: Wed, 30 Sep 2009, 13:24:59 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.