• Home
• Library
• DRO home

Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007 Polonsky, Michael and Carlson, Les 2009, Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007, International journal of advertising, vol. 28, no. 4, pp. 691-714. Attached Files Name Description MIMEType Size Downloads Title Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007 Author(s) Polonsky, Michael Carlson, Les Journal name International journal of advertising Volume number 28 Issue number 4 Start page 691 End page 714 Publisher World Advertising Research Center Place of publication Oxfordshire, England Publication date 2009 ISSN 0265-0487 Keyword(s) scholarly periodicals scholarly publishing communication in learning & scholarship academic discourse advertising research research Summary A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity. This paper seeks to examine the global inclusion of authors in five advertising-focused journals. We found that, while there appears to be an increase in international publishing activity in advertising compared to data extrapolated from past studies, published advertising research still reveals a North American bias/domination. A failure to be globally inclusive may lead to an under-exploration of academic issues and perspectives, as important 'non-US' issues could possibly be ignored. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1.1 Refereed article in a scholarly journal HERDC collection year 2009 Persistent URL http://hdl.handle.net/10536/DRO/DU:30020155 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 30 Sep 2009, 13:25:00 EST Wed, 07 Oct 2009, 13:23:25 EST Wed, 07 Oct 2009, 13:25:20 EST Mon, 19 Jul 2010, 11:07:15 EST Mon, 19 Jul 2010, 11:08:44 EST Mon, 19 Jul 2010, 11:09:27 EST Mon, 19 Jul 2010, 11:10:23 EST Tue, 28 Feb 2012, 10:56:32 EST Filtered Full Citation counts:   Cited 1 times in TR Web of Science Search Google Scholar Access Statistics: 413 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 30 Sep 2009, 13:25:00 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.