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Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

Polonsky, Michael and Carlson, Les 2009, Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007, International journal of advertising, vol. 28, no. 4, pp. 691-714.

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Title Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
Author(s) Polonsky, Michael
Carlson, Les
Journal name International journal of advertising
Volume number 28
Issue number 4
Start page 691
End page 714
Publisher World Advertising Research Center
Place of publication Oxfordshire, England
Publication date 2009
ISSN 0265-0487
Keyword(s) scholarly periodicals
scholarly publishing
communication in learning & scholarship
academic discourse
advertising research
research
Summary A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity. This paper seeks to examine the global inclusion of authors in five advertising-focused journals. We found that, while there appears to be an increase in international publishing activity in advertising compared to data extrapolated from past studies, published advertising research still reveals a North American bias/domination. A failure to be globally inclusive may lead to an under-exploration of academic issues and perspectives, as important 'non-US' issues could possibly be ignored.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
HERDC collection year 2009
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020155

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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