Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
Polonsky, Michael and Carlson, Les 2009, Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007, International journal of advertising, vol. 28, no. 4, pp. 691-714.
A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity. This paper seeks to examine the global inclusion of authors in five advertising-focused journals. We found that, while there appears to be an increase in international publishing activity in advertising compared to data extrapolated from past studies, published advertising research still reveals a North American bias/domination. A failure to be globally inclusive may lead to an under-exploration of academic issues and perspectives, as important 'non-US' issues could possibly be ignored.