Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
Josiassen, Alexander P., Karpen, Ingo Oswald and Polonsky, Michael 2008, Empirical examination of the effect of consumers product origin familiarity on their quality perceptions, in AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, American Management Association, [San Diego, Calif.], pp. 363-369.
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Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference
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