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Empirical examination of the effect of consumers product origin familiarity on their quality perceptions

Josiassen, Alexander P., Karpen, Ingo Oswald and Polonsky, Michael 2008, Empirical examination of the effect of consumers product origin familiarity on their quality perceptions, in AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, American Management Association, [San Diego, Calif.], pp. 363-369.

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Title Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
Author(s) Josiassen, Alexander P.
Karpen, Ingo Oswald
Polonsky, Michael
Conference name American Marketing Association Summer Educators Conference (2008 : San Diego, California)
Conference location San Diego, California
Conference dates 8-11 August, 2008
Title of proceedings AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference
Editor(s) [Unknown]
Publication date 2008
Conference series American Marketing Association Summer Educators Conference
Start page 363
End page 369
Total pages 7
Publisher American Management Association
Place of publication [San Diego, Calif.]
Keyword(s) marketing
ISBN 9781605606187
1605606189
Language eng
Field of Research 150505 Marketing Research Methodology
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020204

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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