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Empirical examination of the effect of consumers product origin familiarity on their quality perceptions Josiassen, Alexander P., Karpen, Ingo Oswald and Polonsky, Michael 2008, Empirical examination of the effect of consumers product origin familiarity on their quality perceptions, in AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, American Management Association, [San Diego, Calif.], pp. 363-369. Attached Files Name Description MIMEType Size Downloads Title Empirical examination of the effect of consumers product origin familiarity on their quality perceptions Author(s) Josiassen, Alexander P. Karpen, Ingo Oswald Polonsky, Michael Conference name American Marketing Association Summer Educators Conference (2008 : San Diego, California) Conference location San Diego, California Conference dates 8-11 August, 2008 Title of proceedings AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference Editor(s) [Unknown] Publication date 2008 Conference series American Marketing Association Summer Educators Conference Start page 363 End page 369 Publisher American Management Association Place of publication [San Diego, Calif.] Keyword(s) marketing ISBN 9781605606187 1605606189 Language eng Field of Research 150505 Marketing Research Methodology HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication HERDC collection year 2008 Persistent URL http://hdl.handle.net/10536/DRO/DU:30020204 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 01 Oct 2009, 08:52:35 EST Thu, 01 Oct 2009, 15:51:57 EST Tue, 06 Oct 2009, 12:51:25 EST Tue, 06 Oct 2009, 12:52:57 EST Wed, 07 Oct 2009, 15:40:12 EST Tue, 10 Jan 2012, 14:07:17 EST Thu, 12 Jan 2012, 09:48:27 EST Thu, 12 Jan 2012, 09:51:13 EST Thu, 12 Jan 2012, 13:16:18 EST Mon, 16 Jan 2012, 08:47:25 EST Mon, 16 Jan 2012, 08:49:18 EST Wed, 18 Jan 2012, 08:57:09 EST Mon, 20 Feb 2012, 12:43:51 EST Fri, 16 Mar 2012, 17:22:21 EST Filtered Full Access Statistics: 452 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Thu, 01 Oct 2009, 08:52:35 EST

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