A backward glance of who and what marketing scholars have been researching, 1977-2002

West, Douglas, Ford, John B., Magnini, Vincent P., LaTour, Michael S. and Polonsky, Michael 2008, A backward glance of who and what marketing scholars have been researching, 1977-2002, in Proceedings of the Annual Conference of the Academy of Marketing Science, [Academy of Marketing Science], [Vancouver, Canada].

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Title A backward glance of who and what marketing scholars have been researching, 1977-2002
Author(s) West, Douglas
Ford, John B.
Magnini, Vincent P.
LaTour, Michael S.
Polonsky, Michael
Conference name Academy of Marketing Science Conference (2008 : Vancouver, B.C.)
Conference location Vancouver, BC, Canada
Conference dates May 28 – 31, 2008
Title of proceedings Proceedings of the Annual Conference of the Academy of Marketing Science
Editor(s) Robinson, Leroy Jr.
Publication date 2008
Conference series Academy of Marketing Science Conference
Publisher [Academy of Marketing Science]
Place of publication [Vancouver, Canada]
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
HERDC collection year 2008
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020205

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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