Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison
Polonsky, Michael and Carlson, Les 2008, Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison, in The proceedings of the 2008 conference of the American Academy of Advertising, American Academy of Advertising, Tempe, Ariz., pp. 90-101.
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Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison
The question has been raised in academia whether there is global inclusion of authors in publishing. This has generally not been explored in the 30 years of research on advertising research activity and those works that do exist in advertising have generally only examined three North American focused journals. This paper expands the set of journals to five advertising focused journals and thus is a global examination of publishing in advertising. Within these five advertising journals there is an increased international involvement and thus it appears that a broader set of perspectives are being considered in the advertising literature. We also found that there is a positive correlation between publishing in the five leading advertising journals and four leading generalist journals, suggesting that institutions may be developing broader research cultures, rather than targeting works only in advertising.
ISBN
0931030358
ISSN
0883-2404
Language
eng
Field of Research
150503 Marketing Management (incl Strategy and Customer Relations)
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