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Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison

Polonsky, Michael and Carlson, Les 2008, Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison, in The proceedings of the 2008 conference of the American Academy of Advertising, American Academy of Advertising, Tempe, Ariz., pp. 90-101.


Title Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison
Author(s) Polonsky, Michael
Carlson, Les
Conference name American Academy of Advertising Conference (2008 : San Mateo, Calif.)
Conference location San Mateo, Calif.
Conference dates 27-30 March 2008
Title of proceedings The proceedings of the 2008 conference of the American Academy of Advertising
Editor(s) Rodgers, Shelly
Publication date 2008
Conference series American Academy of Advertising Conference
Start page 90
End page 101
Total pages xxvii, 334 p.
Publisher American Academy of Advertising
Place of publication Tempe, Ariz.
Summary The question has been raised in academia whether there is global inclusion of authors in publishing. This has generally not been explored in the 30 years of research on advertising research activity and those works that do exist in advertising have generally only examined three North American focused journals. This paper expands the set of journals to five advertising focused journals and thus is a global examination of publishing in advertising. Within these five advertising journals there is an increased international involvement and thus it appears that a broader set of perspectives are being considered in the advertising literature. We also found that there is a positive correlation between publishing in the five leading advertising journals and four leading generalist journals, suggesting that institutions may be developing broader research cultures, rather than targeting works only in advertising.
ISBN 0931030358
ISSN 0883-2404
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category E1.1 Full written paper - refereed
HERDC collection year 2008
Copyright notice ©2008, American Academy of Advertising
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020206

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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