Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison Polonsky, Michael and Carlson, Les 2008, Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison, in The proceedings of the 2008 conference of the American Academy of Advertising, American Academy of Advertising, Tempe, Ariz., pp. 90-101. Attached Files Name Description MIMEType Size Downloads Title Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison Author(s) Polonsky, Michael Carlson, Les Conference name American Academy of Advertising Conference (2008 : San Mateo, Calif.) Conference location San Mateo, Calif. Conference dates 27-30 March 2008 Title of proceedings The proceedings of the 2008 conference of the American Academy of Advertising Editor(s) Rodgers, Shelly Publication date 2008 Conference series American Academy of Advertising Conference Start page 90 End page 101 Total pages xxvii, 334 p. Publisher American Academy of Advertising Place of publication Tempe, Ariz. Summary The question has been raised in academia whether there is global inclusion of authors in publishing. This has generally not been explored in the 30 years of research on advertising research activity and those works that do exist in advertising have generally only examined three North American focused journals. This paper expands the set of journals to five advertising focused journals and thus is a global examination of publishing in advertising. Within these five advertising journals there is an increased international involvement and thus it appears that a broader set of perspectives are being considered in the advertising literature. We also found that there is a positive correlation between publishing in the five leading advertising journals and four leading generalist journals, suggesting that institutions may be developing broader research cultures, rather than targeting works only in advertising. ISBN 0931030358 ISSN 0883-2404 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) HERDC Research category E1.1 Full written paper - refereed HERDC collection year 2008 Copyright notice ©2008, American Academy of Advertising Persistent URL http://hdl.handle.net/10536/DRO/DU:30020206 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 01 Oct 2009, 08:52:37 EST Fri, 02 Oct 2009, 10:21:03 EST Fri, 02 Oct 2009, 10:24:11 EST Tue, 06 Oct 2009, 14:16:21 EST Tue, 06 Oct 2009, 15:01:34 EST Thu, 14 Jan 2010, 11:40:41 EST Thu, 06 May 2010, 11:25:37 EST Thu, 06 May 2010, 11:27:25 EST Fri, 16 Mar 2012, 17:22:31 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 523 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Thu, 01 Oct 2009, 08:52:37 EST

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