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The roles of social bonds in the Australian tourism network

Kattiyapornpong, Uraiporn 2009, The roles of social bonds in the Australian tourism network, in Proceedings of the 25th IMP Conference : Euromed management, [Industrial Marketing and Purchasing Group], [Marseilles, France].

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Title The roles of social bonds in the Australian tourism network
Author(s) Kattiyapornpong, Uraiporn
Conference name Industrial Marketing and Purchasing Group. Conference (25th : 2009 : Marseilles, France)
Conference location Marseilles, France
Conference dates 3-5 September 2009
Title of proceedings Proceedings of the 25th IMP Conference : Euromed management
Editor(s) [Unknown]
Publication date 2009
Conference series Industrial Marketing and Purchasing Group Conference
Publisher [Industrial Marketing and Purchasing Group]
Place of publication [Marseilles, France]
Keyword(s) social bonds
relationships
interactions, network
Australian tourism industry
Summary There is limited published research on the social bonds between employees in two organizations. This paper aims to examine 1) relationships in the Australian tourism industry, 2) the nature and role of social bonds and commercial friendships, 3) the nature and roles of the investments in economic and social resources, and 4) the nature of personal relationships in the tourism network. The perspective and attitudes of the tourism network participants become clear and their vested interests are highlighted. Network pictures are developed for the 5 key sectors of this industry. The adaptations of these sectors are also discussed. The nature and role of social bonds and commercial friendships is examined. The Leximancer program is used to qualitatively analyze interview transcripts. Findings show the centrality of relationships in this industry and the importance of social bonds to the travel agency sector. This study provides additional insight into the nature of social bonds in the development of successful business to business relationships. A discussion of antecedents and outcomes of social bonds will be further developed.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, Industrial Marketing and Purchasing Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020770

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Created: Fri, 30 Oct 2009, 09:09:11 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.