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The impact of cultural difference when entering the Chinese market

Chung, Mona 2008, The impact of cultural difference when entering the Chinese market, China business success stories.

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Title The impact of cultural difference when entering the Chinese market
Author(s) Chung, Mona
Journal name China business success stories
Publisher China Success Stories
Place of publication Utrecht, The Netherlands
Publication date 2008-04-08
Summary Chinese market has been a highly preferred market for many organisations worldwide in the past twenty years. However, it is not an easy market to penetrate. Australian companies are among those Europeans and Americans who have been tackling the market with little positive results. One primary reason is that they do not appreciate the important role and impact of Chinese culture.
Notes This article was ranked 3rd in the 10 best read articles of 2008

Article located from China Business Success Stories: http://www.chinasuccessstories.com

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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category CN.1 Other journal article
HERDC collection year 2008
Copyright notice ©2008, China Success Stories
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020875

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.