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Bi-cultural consultant is your key to the red gate

Chung, Mona 2009, Bi-cultural consultant is your key to the red gate, China business success stories.

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Title Bi-cultural consultant is your key to the red gate
Author(s) Chung, Mona
Journal name China business success stories
Publisher China Success Stories
Place of publication Utrecht, The Netherlands
Publication date 2009-01-06
Summary Chinese market is a uniquely challenging market to Western businesses. The difference is its uniqueness which majority of the organisations have been struggling with. Research has proven that cultural difference is the main barrier to success in China. Where companies are caught by surprise is the large gap between the two cultures. Standard training simply does not cut it.
Notes Article located from China Business Success Stories: http://www.chinasuccessstories.com

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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category CN Other journal article
HERDC collection year 2009
Copyright notice ©2009, China Success Stories
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020877

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.