Post choice satisfaction among international postgraduate students from Asia studying in Victorian universities
Arambewela, Rodney and Hall, John 2001, Post choice satisfaction among international postgraduate students from Asia studying in Victorian universities, in ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, ANZMAC, Dunedin, N.Z., pp. 1-7.
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ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings
Chetty, Sylvie Collins, Brett
Place of publication
As a study destination Australian universities operate in a competitive international market for full fee paying international students. In order to be successful it is vital that universities, like any other business, address issues of customer satisfaction. Using the expectations/perceptions paradigm this study examines the gap between pre-choice expectations and post-choice perceptions and the resulting satisfaction levels of international postgraduate students from four Asian countries studying in Victorian universities. The study concludes that although the students, in general, appear to be relatively satisfied with the university as a study destination, students' perceptions remained far below expectations across all factors and variables investigated. The study also found that there were significant variances in the expectations and perceptions among students from different countries, suggesting that the impact of culture on the decision-making behaviour of students requires further investigation.
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Field of Research
150501 Consumer-Oriented Product or Service Development
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