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An analysis of factors of importance to international postgraduate students from Asia studying in Victorian universities

Arambewela, Rodney, Hall, John and Zuhair, Segu 2002, An analysis of factors of importance to international postgraduate students from Asia studying in Victorian universities, in ANZMAC 2002 : conference proceedings, Deakin University, Geelong, Vic., pp. 721-727.

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Title An analysis of factors of importance to international postgraduate students from Asia studying in Victorian universities
Author(s) Arambewela, Rodney
Hall, John
Zuhair, Segu
Conference name Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Victoria)
Conference location Melbourne, Australia
Conference dates 2-4 December 2002
Title of proceedings ANZMAC 2002 : conference proceedings
Editor(s) Shaw, Robin
Adam, Stewart
McDonald, Heath
Publication date 2002
Start page 721
End page 727
Publisher Deakin University
Place of publication Geelong, Vic.
Summary Student satisfaction is a key strategic variable in maintaining a competitive position in the international education market by Australian universities. The universities are facing the challenge of rising student expectations of quality, service and value for money, and the need to increase the satisfaction level of their students to retain and improve international student numbers. This process requires universities to carefully analyse the key factors contributing to student satisfaction.

Using logistic regression analysis with factor scores and aggregated satisfaction scores, this study examines the relative importance of factors and their impact on the satisfaction levels of international postgraduate students from four Asian countries studying at Victorian universities. The study concludes that the dominant factors that impact on student satisfaction include the quality of education, student facilities, reputation of the institutions, the marketability of their degrees for better career prospects, and the overall customer value provided by the universities.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9780730025627
0730025624
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2002, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020926
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