Cultural impact of market entry to China

Chung, Mona 2005, Cultural impact of market entry to China, in GBATA 2005 : International Conference of the Global Business and Technology Association, Global Business and Technology Association, [Huntington Station, N.Y.].


Title Cultural impact of market entry to China
Author(s) Chung, Mona
Conference name Global Business and Technology Association. Conference (7th : 2005 : Lisbon, Portugal)
Conference location Lisbon, Portugal
Conference dates Jul. 2005
Title of proceedings GBATA 2005 : International Conference of the Global Business and Technology Association
Editor(s) [Unknown]
Publication date 2005
Publisher Global Business and Technology Association
Place of publication [Huntington Station, N.Y.]
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type X Not reportable
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020931

Document type: Conference Paper
Collection: School of Management and Marketing
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