Different cultures, different customers : market entry strategies for China

Chung, Mona 2005, Different cultures, different customers : market entry strategies for China, in Proceedings of the Annual Meeting for the Association for Global Business, Association for Global Business, [Denver, Colo.].


Title Different cultures, different customers : market entry strategies for China
Author(s) Chung, Mona
Conference name Association for Global Business. Conference (2005 : Miami, Fla.)
Conference location Miami, Fla.
Conference dates 17-19 Nov. 2005
Title of proceedings Proceedings of the Annual Meeting for the Association for Global Business
Editor(s) [Unknown]
Publication date 2005
Publisher Association for Global Business
Place of publication [Denver, Colo.]
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type X Not reportable
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020932

Document type: Conference Paper
Collection: School of Management and Marketing
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