Cultural impact on entry mode strategies into Chinese market by Australian companies

Chung, Mona, Haire, Joel and Hartel, Charmine 2004, Cultural impact on entry mode strategies into Chinese market by Australian companies, in The Fourth Asia Academy of Management Conference : Moving Forward: Leading Asia in a New Era, Asian Academy of Management, Shatin, N.T., Hong Kong.

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Title Cultural impact on entry mode strategies into Chinese market by Australian companies
Author(s) Chung, Mona
Haire, Joel
Hartel, Charmine
Conference name Asian Academy of Management. Confernece (4th : 2004 : Shanghai, China)
Conference location Shanghai, China
Conference dates 16-18 December 2004
Title of proceedings The Fourth Asia Academy of Management Conference : Moving Forward: Leading Asia in a New Era
Editor(s) [Unknown]
Publication date 2004
Conference series Asian Academy of Management Confernece
Publisher Asian Academy of Management
Place of publication Shatin, N.T., Hong Kong
Summary This Paper examines the cultural impact on the choice of entry mode strategies of Australian companies entering the Chinese Market. The Paper stresses the view that cultural differences must be considered when making entry mode  decisions. The evidence gained from an analysis of case studies undertaken of two Australian companies is presented in this paper. In both cases cultural differences have major affects on the decision-making process of China operations at a strategic level. It also indicates that a uniform process of entry mode stages, as suggested in the literature on entry options, may not be  suitable. Entry mode strategy should be determined on a case-by-case base and evaluated with culture considered prior to other criteria.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020933

Document type: Conference Paper
Collection: School of Management and Marketing
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