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Differences within and between travel preference, planned travel and choice behavior of Australians traveling to Asian and oversea destinations

Kattiyapornpong, Uraiporn and Miller, Kenneth E. 2007, Differences within and between travel preference, planned travel and choice behavior of Australians traveling to Asian and oversea destinations, in CAUTHE 2007 : Tourism : past achievements, future challenges, University of Technology Sydney, Sydney, N.S.W..

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Title Differences within and between travel preference, planned travel and choice behavior of Australians traveling to Asian and oversea destinations
Author(s) Kattiyapornpong, Uraiporn
Miller, Kenneth E.
Conference name Council for Australian University Tourism and Hospitality Education. Conference (17th : 2007 : Manly, N.S.W.)
Conference location Manly, N.S.W.
Conference dates 11-14 February 2007
Title of proceedings CAUTHE 2007 : Tourism : past achievements, future challenges
Editor(s) McDonnell, Ian
Grabowski, Simone
March, Roger
Publication date 2007
Conference series Council for Australian University Tourism and Hospitality Education Conference
Publisher University of Technology Sydney
Place of publication Sydney, N.S.W.
Summary This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice of Asian and overseas destinations. A large representative sample of 49,000 Australian respondents is utilized. Binomial regression is used to profile travelers to Asia and overseas in general. Specific significant variables and differences are highlighted. There are consistent relationships between travel preference, planning and choice and the set of independent variables of income, life cycle and life style. Age nor gender are not consistently related to travel planning or travel choice. It is apparent that a combination of demographics, e.g. age, income and life cycle, combined with life style will provide a more valuable basis for segmentation of Asian and overseas travel markets. The study aims to profile potential Australian tourists thereby making a contribution to tourism knowledge and market segmentation practice.
ISBN 9780646469980
0646469983
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2007, CAUTHIE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30020966

Document type: Conference Paper
Collection: School of Management and Marketing
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