International education and challenges for Australia (case study)
Arambewela, Rodney 2006, International education and challenges for Australia (case study), in Marketing research : an applied orientation, Pearson Education Australia, Frenchs Forest, N.S.W., pp.827-829.
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Field of Research
150505 Marketing Research Methodology
HERDC Research category
BN.1 Other book chapter, or book chapter not attributed to Deakin