Case study: Vietnam museum of ethnology

Le, Huong 2007, Case study: Vietnam museum of ethnology, in Museum marketing : competing in the global marketplace, Butterworth-Heinemann, Oxford, England, pp.49-57.

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Title Case study: Vietnam museum of ethnology
Author(s) Le, Huong
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 2
Total chapters 10
Start page 49
End page 57
Total pages 9
Publisher Butterworth-Heinemann
Place of Publication Oxford, England
ISBN 9780750680653
0750680652
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021047

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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