Case study: Vietnam museum of ethnology

Le, Huong 2007, Case study: Vietnam museum of ethnology. In Rentschler, Ruth and Hede, Anne-Marie (ed), Museum marketing : competing in the global marketplace, Butterworth-Heinemann, Oxford, England, pp.49-57.

Attached Files
Name Description MIMEType Size Downloads

Title Case study: Vietnam museum of ethnology
Author(s) Le, HuongORCID iD for Le, Huong
Title of book Museum marketing : competing in the global marketplace
Editor(s) Rentschler, Ruth
Hede, Anne-Marie
Publication date 2007
Chapter number 2
Total chapters 10
Start page 49
End page 57
Total pages 9
Publisher Butterworth-Heinemann
Place of Publication Oxford, England
ISBN 9780750680653
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Persistent URL

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 711 Abstract Views, 7 File Downloads  -  Detailed Statistics
Created: Mon, 16 Nov 2009, 14:37:12 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact