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Exploring the issues in sustainable development journal reporting

Van Der Meer, Rosemary, Torlina, Luba and Mustard, Jamie 2009, Exploring the issues in sustainable development journal reporting, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic..

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Title Exploring the issues in sustainable development journal reporting
Author(s) Van Der Meer, Rosemary
Torlina, Luba
Mustard, Jamie
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 November - 2 December 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Publisher Monash University
Place of publication Melbourne, Vic.
Keyword(s) social communications
advertising
ethics
public sector marketing
Summary There is concern about the environmental claims organisations make in corporate social reports and advertising. Similar concerns may also occur with reporting of environmental initiatives in journals. This paper explores what information is being conveyed in academic and industry journals. In particular, we examine the types of projects that are discussed and the level of detail provided in the reporting of sustainable development initiatives to identify what is being communicated and whether there is substance to the reporting. The results show that there are issues with the lack of detail reported and its anecdotal nature.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 1863081607
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2009, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021515

Document type: Conference Paper
Collections: School of Information and Business Analytics
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.