Exploring the issues in sustainable development journal reporting
Van Der Meer, Rosemary, Torlina, Luba and Mustard, Jamie 2009, Exploring the issues in sustainable development journal reporting, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic..
There is concern about the environmental claims organisations make in corporate social reports and advertising. Similar concerns may also occur with reporting of environmental initiatives in journals. This paper explores what information is being conveyed in academic and industry journals. In particular, we examine the types of projects that are discussed and the level of detail provided in the reporting of sustainable development initiatives to identify what is being communicated and whether there is substance to the reporting. The results show that there are issues with the lack of detail reported and its anecdotal nature.
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Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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