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Modelling general and carbon related environmental knowlegde, attitudes and behaviour

Garman, Romana, Vocino, Andrea and Polonsky, Michael Jay 2009, Modelling general and carbon related environmental knowlegde, attitudes and behaviour, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic..

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Title Modelling general and carbon related environmental knowlegde, attitudes and behaviour
Author(s) Garman, Romana
Vocino, Andrea
Polonsky, Michael Jay
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 November - 2 December 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Publisher Monash University
Place of publication Melbourne, Vic.
Keyword(s) sustainability
green
environmental knowledge
carbon offsets
Summary Using the theory of reasoned action, this study proposes a structural equation model that tests the relationships among carbon and environmental knowledge, attitude and behaviour. We found that carbon related knowledge is unrelated to attitudes, but general environmental attitudes drive both general and carbon related behaviours. The results suggest that specific environmental behaviour may therefore be more driven by general attitudes and knowledge, rather than by issue specific knowledge.
ISBN 1863081585
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021533

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Created: Mon, 11 Jan 2010, 15:35:04 EST by Katrina Fleming