Modelling general and carbon related environmental knowlegde, attitudes and behaviour
Garman, Romana, Vocino, Andrea and Polonsky, Michael Jay 2009, Modelling general and carbon related environmental knowlegde, attitudes and behaviour, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic..
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Using the theory of reasoned action, this study proposes a structural equation model that tests the relationships among carbon and environmental knowledge, attitude and behaviour. We found that carbon related knowledge is unrelated to attitudes, but general environmental attitudes drive both general and carbon related behaviours. The results suggest that specific environmental behaviour may therefore be more driven by general attitudes and knowledge, rather than by issue specific knowledge.
Field of Research
150506 Marketing Theory
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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