Modelling general and carbon related environmental knowlegde, attitudes and behaviour
Garman, Romana, Vocino, Andrea and Polonsky, Michael Jay 2009, Modelling general and carbon related environmental knowlegde, attitudes and behaviour, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic..
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
Using the theory of reasoned action, this study proposes a structural equation model that tests the relationships among carbon and environmental knowledge, attitude and behaviour. We found that carbon related knowledge is unrelated to attitudes, but general environmental attitudes drive both general and carbon related behaviours. The results suggest that specific environmental behaviour may therefore be more driven by general attitudes and knowledge, rather than by issue specific knowledge.
Field of Research
150506 Marketing Theory
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org.