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Comparative analysis of study orientations on on campus and offshore students

Arambewela, Rodney 2009, Comparative analysis of study orientations on on campus and offshore students, in MEA 2009 : New horizons in marketing education : 2009 conference proceedings, Marketing Educators' Association, [Newport Beach, California], pp. 108-111.

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Title Comparative analysis of study orientations on on campus and offshore students
Author(s) Arambewela, Rodney
Conference name Marketing Educators' Association. Conference (2009 : Newport Beach, California)
Conference location Newport Beach, California
Conference dates 23-25 April 2009
Title of proceedings MEA 2009 : New horizons in marketing education : 2009 conference proceedings
Editor(s) Brodowsky, Glen H.
Lupton , Robert A.
Publication date 2009
Conference series Marketing Educators' Association Conference
Start page 108
End page 111
Publisher Marketing Educators' Association
Place of publication [Newport Beach, California]
Summary Understanding how students learn is fundamental in the quest for improving learning outcomes of students who are becoming increasingly diverse and mobile. Using a revised SPQ2F instrument (Biggs & Leung, 2001), this study undertakes a comparative analysis of the study approaches of on campus and offshore students and their perceptions of their learning strategies related to a marketing unit in an Australian university. The results indicate that the majority of students seem to adopt deep learning rather than surface learning approaches, though on campus students appear to have deep learning orientations compared with off shore campus students.
Notes Find this article on the 125th page in the attached link.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, MEA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021787

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