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The influence of guarantee compensation and fix on service recovery

McQuilken, Lisa 2009, The influence of guarantee compensation and fix on service recovery, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic., pp. 1-10.

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Title The influence of guarantee compensation and fix on service recovery
Author(s) McQuilken, Lisa
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 30 November - 2 December 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 10
Total pages 10
Publisher Monash University
Place of publication Melbourne, Vic.
Keyword(s) complaints
consumer perceptions
service guarantee
service recovery
Summary This study employed a 3 x 2 full-factorial, between-subjects design experiment examining the influence of service guarantee compensation and fix on hotel guests’ satisfaction following invocation of a service guarantee. The study involved a sample of 390 online panel members. As expected, satisfaction is enhanced when the problem is corrected, however overcompensating guests beyond what was initially promised does not enhance satisfaction evaluations. Increasing compensation from the low to the medium (promised) level results in stronger satisfaction ratings when the problem is fixed versus when it is not.
ISBN 1863081585
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, ANZMAC
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Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Sun, 17 Jan 2010, 14:58:58 EST by Katrina Fleming

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