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NFC, moral position, socialisation and ethical decision-making

McClaren, Nicholas, Adam, Stewart and Vocino, Andrea 2009, NFC, moral position, socialisation and ethical decision-making, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic., pp. 1-9.

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Title NFC, moral position, socialisation and ethical decision-making
Author(s) McClaren, Nicholas
Adam, Stewart
Vocino, Andrea
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 30 November - 2 December 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 9
Publisher Monash University
Place of publication Melbourne, Vic.
Keyword(s) marketing
ethics
need-for-cognition
organisational
professional
socialisation
idealism
relativism
norms
Summary Absolutism (deontology and teleology), moral relativism (individual moral position), and individual and environmental factors are at the crossroads of descriptive ethics research. For several decades, researchers have espoused teleological aspects, such as the punitive influence of codes of ethics, as managerial tools that enhance ethical conduct in organisations. The current study modelled the individual factors of need-for-cognition (NFC), individual moral position, and occupational socialisation as influences on the work-norms of marketers. The findings from a survey of marketers suggest that NFC influences the ethical idealism, professional socialisation, and work-norms of marketers positively. The research identifies that encouraging cognitive activities among marketers may be a useful alternative when developing appropriate deontological work-norms and decision-making under ethical conditions in marketing.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 1863081585
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021798

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