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A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines

Hindle, Kevin 2004, A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines, Journal of small business and entrepreneurship, vol. 17, no. 4, Fall, pp. 267-276.

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Title A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines
Author(s) Hindle, Kevin
Journal name Journal of small business and entrepreneurship
Volume number 17
Issue number 4
Season Fall
Start page 267
End page 276
Publisher University of Regina, Faculty of Administration
Place of publication Regina, Saskatchewan
Publication date 2004
ISSN 0827-6331
Summary It has been argued that entrepreneurship researchers do not place sufficient emphasis on making their research findings relevant to entrepreneurs and their advisors. The paper utilises five general principles introduced by Hindle, Anderson and Gibson (2004) to convert a complex range of entrepreneurship research findings into useful action guidelines for practicing entrepreneurs. The existing research-based knowledge concerning opportunity assessment is distilled into a diagrammatic framework. This framework and a sequence of ten, plain-English questions, provides entrepreneurs and SME operators with a strategic tool (nick-named the "4/10 strategy") for discovering, evaluating and exploiting entrepreneurial opportunities.
Notes Simultaneously published in Small Enterprise Research.

Reproduced with specific permission of the copyright owner.
Language eng
Field of Research 140299 Applied Economics not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021950

Document type: Journal Article
Collections: School of Management and Marketing
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