A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines
Hindle, Kevin 2004, A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines, Journal of small business and entrepreneurship, vol. 17, no. 4, Fall, pp. 267-276.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
It has been argued that entrepreneurship researchers do not place sufficient emphasis on making their research findings relevant to entrepreneurs and their advisors. The paper utilises five general principles introduced by Hindle, Anderson and Gibson (2004) to convert a complex range of entrepreneurship research findings into useful action guidelines for practicing entrepreneurs. The existing research-based knowledge concerning opportunity assessment is distilled into a diagrammatic framework. This framework and a sequence of ten, plain-English questions, provides entrepreneurs and SME operators with a strategic tool (nick-named the "4/10 strategy") for discovering, evaluating and exploiting entrepreneurial opportunities.
Simultaneously published in Small Enterprise Research.
Reproduced with specific permission of the copyright owner.
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org.