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A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines

Hindle, Kevin 2004, A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines, Small enterprise research, vol. 12, no. 1, pp. 98-108.

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Title A practical strategy for discovering, evaluating and exploiting entrepreneurial opportunity : research based action guidelines
Author(s) Hindle, Kevin
Journal name Small enterprise research
Volume number 12
Issue number 1
Start page 98
End page 108
Publisher Small Enterprise Associaton of Australia and New Zealand
Place of publication Wellington, N.Z
Publication date 2004
ISSN 1321-5906
Keyword(s) commerce
management
tourism
services
Summary It has been argued that entrepreneurship researchers do not place sufficient emphasis on making their research findings relevant to entrepreneurs and their advisors. The paper utilises five general principles introduced by Hindle, Anderson and Gibson (2004) to convert a complex range of entrepreneurship research findings into useful action guidelines for practicing entrepreneurs. The existing research-based knowledge concerning opportunity assessment is distilled into a diagrammatic framework. This framework and a sequence of ten, plain-English questions, provides entrepreneurs and SME operators with a strategic tool (nick-named the '4/10 strategy') for discovering, evaluating and exploiting entrepreneurial opportunities.
Notes Simultaneously published in Journal of Small Business and Entrepreneurship. Volume 17(4), 267-276
Language eng
Field of Research 140299 Applied Economics not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30021951

Document type: Journal Article
Collection: School of Management and Marketing
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