Opportunity recognition attitudes of nascent indigenous entrepreneurs
Lindsay, Noel J., Lindsay, Wendy A., Jordaan, Anton and Hindle, Kevin 2006, Opportunity recognition attitudes of nascent indigenous entrepreneurs, International journal of entrepreneurship and small business, vol. 3, no. 1, pp. 56-75.
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Opportunity recognition attitudes of nascent indigenous entrepreneurs
This exploratory research aims to fill a gap in the literature. The current theory of entrepreneurial attitude toward opportunity recognition (EOR) is primarily based upon a non-indigenous entrepreneurship theory. Yet, there are significant differences between non-indigenous and indigenous forms of entrepreneurship. Non-indigenous entrepreneurship tends to emphasise economic objectives whereas indigenous entrepreneurship tends to embrace both economic and non-economic objectives. As such, the current EOR theory needs to be expanded to include both non-indigenous and indigenous similarities and differences. This research uses indigenous culture as a context for examining the relationships between personal values, EOR and expected personal success of nascent indigenous entrepreneurs.