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From ivory towers to international business : are universities export ready in their recruitment of international students?

Naidoo, Vik 2010, From ivory towers to international business : are universities export ready in their recruitment of international students?, Journal of studies in international education, vol. 14, no. 1, pp. 5-28, doi: 10.1177/1028315308327953.

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Title From ivory towers to international business : are universities export ready in their recruitment of international students?
Author(s) Naidoo, Vik
Journal name Journal of studies in international education
Volume number 14
Issue number 1
Start page 5
End page 28
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2010-03
ISSN 1475-2409
1552-7808
Keyword(s) international education
globalisation
internationalisation
foreign students
export readiness
export education
marketing
Summary The main hypothesis examined in this study is that the success of export recruitment strategies of universities is partly determined by their export readiness, defined as a function of market orientation. This article seeks to fulfil both a research and a practitioner gap in the export of education field. There currently exists a lack of research and discussion concerning the business aspects of export education. Suspicion of the commercial aspects of what is essentially a public good is suggested as a possible reason for this absence of research. With the commercialisation of education growing at the phenomenal rate that it currently is, it is largely time that this research gap be addressed. This study provides an important contribution by examining the export readiness of universities, in particular pre-export market orientation, and its impact on subsequent export recruitment performance.
Language eng
DOI 10.1177/1028315308327953
Field of Research 140204 Economics of Education
150308 International Business
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, Nuffic
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022022

Document type: Journal Article
Collection: Office of the Deputy Vice-Chancellor Research
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Created: Mon, 18 Jan 2010, 11:03:22 EST

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