Customer-oriented NPD models for entrepreneurial firms
Coleman, Elizabeth B., Frederick, Howard and Mellalieu, Peter J. 2005, Customer-oriented NPD models for entrepreneurial firms, in Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research Conference, University of Waikato, Hamilton, New Zealand, pp. 1-1.
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Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research Conference
University of Waikato
Place of publication
Hamilton, New Zealand
New Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.
Field of Research
150399 Business and Management not elsewhere classified
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