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Customer-oriented NPD models for entrepreneurial firms

Coleman, Elizabeth B., Frederick, Howard and Mellalieu, Peter J. 2005, Customer-oriented NPD models for entrepreneurial firms, in Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research Conference, University of Waikato, Hamilton, New Zealand, pp. 1-1.

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Title Customer-oriented NPD models for entrepreneurial firms
Author(s) Coleman, Elizabeth B.
Frederick, Howard
Mellalieu, Peter J.
Conference name International Research Conference (2005 : Hamilton, New Zealand)
Conference location Hamilton, New Zealand
Conference dates 7-8 July 2005
Title of proceedings Creating an Entrepreneurial Nation: The Role of Enterprise and Innovation, International Research Conference
Publication date 2005
Start page 1
End page 1
Total pages 1 p.
Publisher University of Waikato
Place of publication Hamilton, New Zealand
Summary New Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E3 Extract of paper
Copyright notice ©2005, University of Waikato
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022197

Document type: Conference Paper
Collections: School of Management and Marketing
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