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Blended learning in entrepreneurship education in the Asia-Pacific : a grounded theory approach to entrepreneurship pedagogy

Frederick, Howard 2007, Blended learning in entrepreneurship education in the Asia-Pacific : a grounded theory approach to entrepreneurship pedagogy, in ANZAM 2007 : Managing our intellectual and social capital, University of Technology, Sydney, N.S.W., pp. 1-16.

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Title Blended learning in entrepreneurship education in the Asia-Pacific : a grounded theory approach to entrepreneurship pedagogy
Author(s) Frederick, Howard
Conference name Australian and New Zealand Academy of Management Conference (21st : 2007 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 4-7 December 2007
Title of proceedings ANZAM 2007 : Managing our intellectual and social capital
Editor(s) Chapman, Ross
Publication date 2007
Conference series Australian and New Zealand Academy of Management Conference
Start page 1
End page 16
Total pages 16
Publisher University of Technology
Place of publication Sydney, N.S.W.
Keyword(s) entrepreneurship
international business education
learning environment/climate
Summary Using a grounded theory approach, this pedagogical study explores “What are the key content areas and pedagogical interventions around which to build a blended learning method for Generation Y (also known as the Net Generation) entrepreneurship students (as opposed to other business students)?” The study uses a variety of “information-rich cases” and presents the argument that entrepreneurs learn
differently from other students. The author develops the Etappe Method of Training Entrepreneurs, a blended learning approach for the technology-savvy generation under the motto “Teaching is best done online and learning is best done in the classroom”. Drawing upon the theory of experiential learning as concretised by learning styles inventories, this learning method provides entrepreneurs, in their unique teachable moments, with active and concrete pedagogical interventions that can be enhanced through a blended learning environment of online and face-to-face modalities leading them step-by-step through deepening learning in the theory, process and practice of entrepreneurship. In conclusion, the author presents suggestions for further research that can verify this emerging theory in an empirical fashion.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9781863081405
1863081402
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2007, ANZAM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022216

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.