The relationship between familiarity and expectations

Higgs, Bronwyn and Ringer, Allison C. 2005, The relationship between familiarity and expectations, in ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, ANZMAC, [Perth, W. A.], pp. 103-109.

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Title The relationship between familiarity and expectations
Author(s) Higgs, Bronwyn
Ringer, Allison C.
Conference name Australian and New Zealand Marketing Academy. Conference (2005: Perth, Western Australia)
Conference location Perth, Western Australia
Conference dates 5-7 December, 2005
Title of proceedings ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference
Editor(s) [Unknown]
Publication date 2005
Conference series Australian and New Zealand Marketing Academy Conference
Start page 103
End page 109
Publisher ANZMAC
Place of publication [Perth, W. A.]
Summary This study examines the effects of prior experience in the context of a cultural arts service. This is an exploratory study designed to investigate the role familiarity plays in shaping visitor expectations. A cross sectional sample of novice and experienced visitors to a major art exhibition was conducted to investigate expectations, perceptions and service quality. Although the results are inconclusive, the findings provide some support for the proposition that novices have more fragmented expectations in certain dimensions.
Language eng
Field of Research 150606 Tourist Behaviour and Visitor Experience
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2005, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022239

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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