The role of cultural capital towards the development of a sustainable business model for design firm internationalization

London, K. and Chen, J. 2007, The role of cultural capital towards the development of a sustainable business model for design firm internationalization, in CIB W104 2007 : Construction for development : Proceedings of the 2007 CIB World Building Congress, CIB, [Cape Town, South Africa], pp. 1049-1061.

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Title The role of cultural capital towards the development of a sustainable business model for design firm internationalization
Author(s) London, K.
Chen, J.
Conference name CIB World Building Congress (2007 : Cape Town, South Africa)
Conference location Cape Town, South Africa
Conference dates 14-18 May 2007
Title of proceedings CIB W104 2007 : Construction for development : Proceedings of the 2007 CIB World Building Congress
Editor(s) [Unknown]
Publication date 2007
Conference series CIB World Building Congress
Start page 1049
End page 1061
Publisher CIB
Place of publication [Cape Town, South Africa]
Keyword(s) design internationalisation
reflexive capability
case studies
cultural capital
Summary This paper reports the results of three case studies of firms involved with design for the built environment who have been working in international markets for more than two decades. The first two firms are architectural practices and the third is a construction firm which designs and constructs. Their markets are diverse and their strategies have evolved over the two decades. There are numerous differences between countries including cultural, social, project governance structures, regulatory, procurement strategies, terminology, codes, etc. What is it that makes these firms able to develop sustainable business models in internationalisation? A grounded theory approach was used to examine the three case studies and develop a reflexive capability model drawing from the sociological theory of reflexivity to interpret the characteristics of the firms' ability to be able to adapt different international conditions. Twenty-two interviews were conducted across the three firms. Results indicated that sustainable business models rely upon the management of social, cultural and intellectual capital. The strategic management of capital leads to the development of increasing reflexive capability within the processes related to internationalisation. Reflexive capability is a characteristic of the three successful case study firms internationalising and working within global models of practice. This paper focuses on the role of cultural capital in a reflexive capability model for sustainable internationalisation.
ISBN 9781920017040
1920017046
Language eng
Field of Research 120105 Architecture Management
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2007, CIB
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022284

Document type: Conference Paper
Collection: School of Architecture and Built Environment
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