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Survival in turbulent times : an exploratory study on the contribution of marketing innovation

Naidoo, Vik 2009, Survival in turbulent times : an exploratory study on the contribution of marketing innovation, in EIBA 2009 : Proceedings of the 35th European International Business Academy Conference 2009, EIBA, [Valencia, Spain].

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Title Survival in turbulent times : an exploratory study on the contribution of marketing innovation
Author(s) Naidoo, Vik
Conference name European International Business Academy Conference (35th : 2009 : Valencia, Spain)
Conference location Valencia, Spain
Conference dates 13-15 Dec. 2009
Title of proceedings EIBA 2009 : Proceedings of the 35th European International Business Academy Conference 2009
Publication date 2009
Publisher EIBA
Place of publication [Valencia, Spain]
Notes Oral Presentation
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022307

Document type: Conference Paper
Collection: Office of the Deputy Vice-Chancellor Research
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Created: Mon, 18 Jan 2010, 13:23:50 EST

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