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An empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs

Naidoo, V. 2009, An empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs, in AIE 2009 : Proceedings of the Academy of Innovation and Entrepreneurship, [AIE], [Beijing, China].

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Title An empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs
Author(s) Naidoo, V.
Conference name Academy of Innovation and Entrepreneurship (2009 : Beijing, China)
Conference location Tsinghua University, Beijing, China
Conference dates 16-18 Jul. 2009
Title of proceedings AIE 2009 : Proceedings of the Academy of Innovation and Entrepreneurship
Editor(s) [Unknown]
Publication date 2009
Conference series Academy of Innovation and Entrepreneurship
Publisher [AIE]
Place of publication [Beijing, China]
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022311

Document type: Conference Paper
Collection: Office of the Deputy Vice-Chancellor Research
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Created: Mon, 18 Jan 2010, 13:23:53 EST

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