Public relations campaigns

2009, Public relations campaigns. Edited by Sheehan, Mark and Xavier, Robina, Oxford University Press, South Melbourne, Vic..

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Title Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Total pages xii, 240 p.
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign. M. Sheehan, Deakin University; R. Xavier, QUT.
Notes Contents : 1. Introduction to public relations campaigns -- 2. Overview of twentieth-century campaigns -- 3. Overview of contemporary public relations theory -- 4. Understanding research: methodology and terminology -- 5. Campaign evaluation -- 6. Community relations: gateways support services 2005-06 -- 7. Stakeholder engagement: the Wivenhoe Dam upgrade project -- 8. Internal communication: improving productivity and morale at AMP -- 9. Financial public relations: Domino's Pizza and Elders Rural Bank -- 10. Marketing public relations; launching FUndies -- 11. Strategic events: New Zealand's bid to host the Rugby World Cup 2011 -- 12. Risk communication: the Toowoomba water fight -- 13. Issues and crisis management: James Hardie industries -- 14. Emergency crisis communication: returning power to Collinsville -- 15. Media relations: avian influenza and the press.
ISBN 9780195559101
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 890499 Media Services not elsewhere classified
HERDC Research category A7 Edited book
Copyright notice ©2009, Oxford University Press
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