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Overview of twentieth-century campaigns

Sheehan, Mark 2009, Overview of twentieth-century campaigns. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.11-30.

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Title Overview of twentieth-century campaigns
Author(s) Sheehan, Mark
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 2
Total chapters 15
Start page 11
End page 30
Total pages 20
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this Chapter:
• To understand the early foundations of public relations in Australia and New Zealand
• To examine the development of public relations through a campaign perspective
ISBN 9780195559101
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022646

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