Understanding research : methodology and terminology

Sheehan, Mark 2009, Understanding research : methodology and terminology. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.53-64.

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Title Understanding research : methodology and terminology
Author(s) Sheehan, Mark
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 4
Total chapters 15
Start page 53
End page 64
Total pages 12
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this Chapter: 
• To examine the role of research in public relations campaigns.
• To evaluate the different types of research methods and their use in campaigns.
ISBN 9780195559101
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022647

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