How do Australian small and medium enterprises communicate their corporate social responsibility activities online?
Parker, Craig, Fraunholz, Bardo and Zutshi, Ambika 2009, How do Australian small and medium enterprises communicate their corporate social responsibility activities online?, in ANZAM 2009 : Sustainable management and marketing, Promaco Conventions, [Canning Bridge, W.A.].
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Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.
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