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How do Australian small and medium enterprises communicate their corporate social responsibility activities online?

Parker, Craig, Fraunholz, Bardo and Zutshi, Ambika 2009, How do Australian small and medium enterprises communicate their corporate social responsibility activities online?, in ANZAM 2009 : Sustainable management and marketing, Promaco Conventions, [Canning Bridge, W.A.].

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Title How do Australian small and medium enterprises communicate their corporate social responsibility activities online?
Author(s) Parker, Craig
Fraunholz, Bardo
Zutshi, Ambika
Conference name Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria)
Conference location Melbourne, Victoria
Conference dates 1-4 Dec. 2009
Title of proceedings ANZAM 2009 : Sustainable management and marketing
Editor(s) [Unknown]
Publication date 2009
Conference series Australian and New Zealand Academy of Management Conference
Publisher Promaco Conventions
Place of publication [Canning Bridge, W.A.]
Keyword(s) business ethics
corporate social responsibility
sustainability
triple bottom line
Summary Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.
Notes Reproduced with kind permission of the copyright owner.
ISBN 1863081577
Language eng
Field of Research 150314 Small Business Management
Socio Economic Objective 910402 Management
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, The authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022834

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