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Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery

Ho, Henry and Polonsky, Michael 2009, Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery, Marketing education review, vol. 19, no. 3, Fall, pp. 41-47.

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Title Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery
Author(s) Ho, Henry
Polonsky, Michael
Journal name Marketing education review
Volume number 19
Issue number 3
Season Fall
Start page 41
End page 47
Publisher M.E. Sharpe, Inc.
Place of publication White Plains, N. Y.
Publication date 2009
ISSN 1052-8008
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022836
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