Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery

Ho, Henry and Polonsky, Michael 2009, Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery, Marketing education review, vol. 19, no. 3, Fall, pp. 41-47.

Attached Files
Name Description MIMEType Size Downloads

Title Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery
Author(s) Ho, Henry
Polonsky, Michael
Journal name Marketing education review
Volume number 19
Issue number 3
Season Fall
Start page 41
End page 47
Publisher M.E. Sharpe, Inc.
Place of publication White Plains, N. Y.
Publication date 2009
ISSN 1052-8008
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30022836

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 440 Abstract Views, 65 File Downloads  -  Detailed Statistics
Created: Mon, 01 Feb 2010, 15:49:50 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.