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Internet and competitive advantage in Australian professional sport organisations

Evans, Daniel. 2002, Internet and competitive advantage in Australian professional sport organisations, M. Comm. thesis, Bowater School of Management and Marketing, Deakin University.

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Title Internet and competitive advantage in Australian professional sport organisations
Author Evans, Daniel.
Institution Deakin University
School Bowater School of Management and Marketing
Faculty Faculty of Business and Law
Degree name M. Comm.
Date submitted 2002
Keyword(s) Internet marketing
Sports administration - Australia
Professional sports - Marketing - Australia
Professional sports - Economic aspects - Australia
Summary Investigates the use of the Internet for competitive advantage by Australian professional sport organisations. Despite compelling evidence of the potential of the Internet as a business tool, limited empirical research has been undertaken exploring how to maximise Internet opportunities. This research is a response to that gap.
Language eng
Description of original xi, 245 leaves ; 30 cm.
Dewey Decimal Classification 338.47796044
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023125

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.