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Market fit, market orientation, and business performance : an empirical investigation

Taghian, Mehdi. 2004, Market fit, market orientation, and business performance : an empirical investigation, Ph.D. thesis, Deakin Business School, Deakin University.

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Title Market fit, market orientation, and business performance : an empirical investigation
Author Taghian, Mehdi.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2004
Keyword(s) Marketing - Management - Australia
Marketing - Planning - Australia
Marketing - Decision making - Australia
Summary Investigates the congruence of an organisation to its intended target markets, through a survey of senior marketing decision makers. The results suggest that market fit is associated with measures of business performance, but differently to those related to market orientation measures, reflecting the influence of business environmental moderators.
Language eng
Description of original xiv, 317 leaves ; 30 cm.
Dewey Decimal Classification 658.830994
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023225

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.