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Public relations & the media : a new influence in "agenda-setting" and content

Macnamara, Jim. 1993, Public relations & the media : a new influence in "agenda-setting" and content, M.A. thesis, Deakin University.

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Title Public relations & the media : a new influence in "agenda-setting" and content
Author Macnamara, Jim.
Institution Deakin University
Faculty Faculty of Arts
Degree name M.A.
Date submitted 1993
Keyword(s) Public relations
Summary This study seeks to show that the growing practice of public relations, which has been studied predominantly from a practical, vocational perspective to date, is one of the major contemporary influences on the mass media. The findings of this study have major implications for editors and journalists, for public relations practitioners, for academics involved in communication and media studies programs, for media policy-makers, and for society generally as media 'comsumers'
Language eng
Description of original ix, 123, [100] p. : ill. ; 30 cm.
Dewey Decimal Classification 302.23
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023323

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.